It’s been a long and grueling summer for music. Expectations were high and artist had to live up to them. The “cliques” were running rampant across the radio waves and one in particular had an edge (not YMCMB). The Kanye West-led G.O.O.D Music was in every headphone, car radio and boom box. With the release of “Way Too Cold” by Kanye West with a DJ Khaled-assisted beat, fans of hip hop was gearing up for the biggest clique release of the summer.

Cruel Summer was the title of the most anticipated clique album since the BET Hip Hop Awards cypher. The introduction track features the R&B legend R. Kelly and Kanye West entitled, “To The World”, my first thoughts were, how did Jay-Z feel when that happened? The titillating synth gets you and the snares with the grace of R. Kelly’s voice. “Clique” with Big Sean, Kanye and Jay-Z bring in the grit and wit of the high standard of lyrics that G.O.O.D music is known for. A song that stood out to me was “The Morning” with a hip hop/reggae infused beat and lyrics from Raekwon, Common, Cyhi the Prynce, 2 Chainz, Kid Cudi, Dbanj, Pusha T and Kanye. This compilation embodies the recipe for a successful group album. The album even has a guest appearance from rapper-turned-pastor-turned-rapper Ma$e. 

Overall, this was a great effort from G.O.O.D Music to show what their clique has to offer. The songs that stuck out to me were more alternative than hip hop, “Creepers” by Kid Cudi and “Bliss” by John Legend and Teyana Taylor. I went in with high expectations, wanting that thing that sets G.O.O.D Music apart from the others and it didn’t live up to it but it came close. Maybe I expected more than I should have. It was indeed a Cruel Summer, I hope the fall has some bigger surprises in store.

Preview Music from the Album

The Morning

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Creepers

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